St. George’s Society of New York Unveils New Logo and Brand Identity

NEW YORK, NY, 12 October 2017—St. George’s Society of New York, one of the City’s oldest charities, has unveiled a new look and updated brand identity in advance of celebrating its 250th anniversary in 2020.

Throughout its 247-year history, the Society’s visual identity has taken a number of forms. The New York-based charity felt it was time for a brand refresh and sought the expert advice of WPP branding agency Landor.

Landor worked with St. George’s Society’s Board of Directors, staff and community stakeholders to build a brand identity that reflects the charity’s core values and future strategy.

Their recommendation was to bring together the Society’s two brands—St.  George’s Society and GEORGE—under a single visual system as well as position itself as a charity driven by a thriving social community rather than a membership organization with a charitable purpose.

“The new look and feel celebrates both our notable heritage and our exciting future,” said Philip Warner OBE, President. “As we approach our 250th anniversary in 2020, we look forward to the opportunities ahead.”

Tapping the services of British artist James Taylor, Landor developed a set of ten illustrations to complement the Society’s new wordmark logo with iconography that celebrates the Society’s uniquely British heritage as well as the vibrancy of the St. George's Society community.

The Society also launched a new website ( designed by web development firm kulturspace. The website will seek to increase St. George’s Society’s online presence and enhance communications with current as well as prospective members of the Society.

St. George's Society celebrated the unveiling on Wednesday, 11th of October with an exhibition and reception at Caelum Gallery in Chelsea. Attended by members, corporate partners and supporters, the exhibition was curated to show the evolution of the Society’s visual identity from its establishment in 1770 to present day. 

Commenting on the update, Executive Director, Anna Titley said, “After more than two years of research and planning we are thrilled to introduce our new look and feel. While our branding has changed to better represent what the Society is today, St. George’s Society’s charitable mission remains the same: to provide vital assistance to people in need.”


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About St. George’s Society of New York
Established in 1770, St. George’s Society of New York is a charitable organization dedicated to enriching the quality of life for those in need through an established support system within the British and Commonwealth community of New York. The Society’s vibrant membership network and partnerships with key organizations in the British community make it the preeminent Anglo-American social and philanthropic group in the tri-state area. The Society’s Patron is HRH The Duke of Gloucester KG GCVO.

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